Close-up of purple lavender flowers with a blurred purple background.
A child's hand holding an adult's hand, with a background of colorful, blurred grass and pavement.

Case Study

UNITING COUNTRY SA

  • A stylized logo with a large 'W' in purple with black outlines.

    The client

    Industry: Community Services / Not-for-Profit / Social Services

    Uniting Country SA is a not-for-profit organisation supporting families, individuals and children navigating challenging circumstances. With more than 130 years of service to regional communities, they are dedicated to Caring for Country People with compassion, experience and impact.

  • A stylized, dark purple butterfly icon with symmetrical wings and a body in the center, set against a transparent background.

    The opportunity

    Uniting Country SA partnered with Thrive Communications to elevate their digital presence and better reflect the scale, impact and legacy of their work. With over a century of supporting regional communities, there was a clear opportunity to modernise the brand experience, making it more accessible and engaging to their target audience.

Brand and website TRANSFORMATION

Thrive led the creation of a new, extensive website under an elevated brand identity. This involved a complete reimagining of both tone and visual expression, shifting the brand to feel more human, welcoming and easy to engage with.

The result is a digital experience that balances professionalism with warmth, ensuring diverse audiences, from families and individuals to partners and stakeholders, can easily access the support and information they need.

A laptop displaying a website with a woman in a red shirt making a heart gesture with her hands. The website encourages volunteering and has a blue, white, and yellow color scheme. The laptop is on a yellow table against a blue background.
Person holding a smartphone displaying a website for Uniting Country SA, promoting affordable homes across regional South Australia.

Annual Report REIMAGINED

Following the success of the website, UCSA engaged Thrive to produce their Annual Report for three consecutive years.

We transformed the traditional, document-heavy report into a dynamic digital platform, bringing the organisation’s impact to life through engaging storytelling, structured content, and the integration of photography and video. This approach elevated accessibility, increased engagement and more effectively communicated the breadth and depth of UCSA’s work.

A laptop displaying a webpage for Uniting Country SA with the title 'The People Behind the Work' and a subtitle 'Our Caring Workforce in Action', with an illustration of three diverse people celebrating on a blue background.
Tablet displaying United Ways of California website with a graphic of a town, coffee with latte art, wireless earbuds, and white paper with pen on a wooden desk.

MULTI-SITES and campaign delivery

Thrive extended the brand across multiple initiatives, including the development of aligned websites for Uniting Country Housing and Funtober, ensuring consistency across the broader organisation.

We also delivered a large-scale, multi-channel Foster Care campaign. This end-to-end engagement spanned concept ideation through to creative execution, including a campaign microsite, printed and digital collateral, merchandise, radio scripts, signage, adverts and social media content. A comprehensive foster care information kit, complete with branded materials and a gift, was also developed to support engagement and conversion.

Multiple digital flyers and a smartphone screen display promoting foster care programs by Uniting County SA and Small Time Big Impact, featuring images of children, families, and foster care activities.
Boy sitting on a sofa with a laptop, displaying the FUNnumber website with a smiling girl and colorful graphics, in a cozy room with yellow and brown cushions.
Billboard advertisement for Uniting Country SA promoting fostering children, featuring a photo of a senior man and young boy happily looking at a tablet, with a woman and girl reading a book beside them.

E-Learning INNOVATION

Further expanding our partnership, Thrive was engaged to develop a comprehensive e-learning program for the Country North Homelessness Alliance.

This bespoke training platform features six in-depth modules, incorporating structured learning content, workbooks, quizzes and video assets. Designed for usability and impact, the program has received outstanding feedback and is now a key capability-building resource within the sector.

A woman holding a tablet displaying a report titled 'Support Planning' from County North Homelessness Alliance for Lesson 3, Workbook Activity.
Woman holding a smartphone displaying a webpage about mental health.

The OUTCOME

From digital platforms and campaigns to learning experiences, Thrive has helped transform how the organisation communicates, engages and delivers value, strengthening their ability to support communities now and into the future.

DELIVERABLES

  • Brand identity development

  • Website design and development

  • Microsite design and development

  • Annual Report content development and platform build

  • Campaign ideation and end-to-end implementation

  • E-learning content and platform creation

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