An aerial view of a rocky coastal area with caves and a boat speeding along the water, leaving a wake behind.
Coastal town with colorful buildings along a lake, surrounded by mountains under a blue sky.

Case Study

AVANTI ITALY

  • A stylized illustration of a flower with five large petals in dark pink color, radiating from a central stem.

    The client

    Industry: Luxury Travel & Tourism / Bespoke Travel Design

    Avanti Italy is a boutique travel agency specialising in unique, one-of-a-kind Italian itineraries that capture the essence of your perfect Italian holiday. Each journey is thoughtfully tailored to reflect the traveller’s style, with every element curated for elegance, ease, and authenticity.

  • A minimalist, abstract black and dark purple design resembling a symmetrical, stylized shell or fan shape.

    The opportunity

    Avanti Italy partnered with Thrive Communications to undertake a complete brand refresh, seeking a more elevated, cohesive and sophisticated presence that truly reflects the quality of their bespoke travel experiences.

STRATEGIC foundations

We began by defining Avanti Italy’s strategic core, developing a clear vision, purpose, values, guiding principles, brand story and overarching philosophy to anchor the brand in meaning and direction. This work created a strong platform to guide all future communications and ensured the brand spoke with clarity, confidence and consistency.

Open travel brochure featuring images of Venice, Italy with canals and historic buildings. The brochure has text about travel experiences and local tours.
Smartphone displaying a webpage about food and culture tours, featuring a photo of a chef holding dough, on a white textured surface.

Brand IDENTITY

From this foundation, we crafted a distinctive, memorable and sophisticated brand identity that captured the essence of Avanti Italy and its bespoke travel experiences. The new identity elevated the brand’s visual presence while maintaining warmth, authenticity and a sense of personalised luxury.

Brochure for Avant Italy promoting luxury Italian travel experiences, featuring images of coastal scenery and a woman sitting on rocks, with the tagline "Unleash adventure. Discover extraordinary. Experience unforgettable."
Business card with the text 'AVANTICITY TAILORED ITALIAN EXPERIENCES' resting on a stack of light-colored bricks.

WEBSITE experience

The brand was then seamlessly translated into a new, comprehensive website designed to showcase Avanti Italy’s offering with clarity and elegance. The site brings together storytelling, structure and visual appeal to create a more intuitive and engaging user experience, guiding visitors through destinations, experiences and services with ease.

A person typing on a laptop with two potted plants on a windowsill behind them, one large and patterned, and one small with spiky leaves.
Multiple electronic devices displaying a travel website, including laptops, tablets, and smartphones, with images of Italy and travel-related content.

COLLATERAL and consistency

To ensure consistency across every touchpoint, we developed a suite of branded collateral including a detailed identity document, DL flyers, bespoke itinerary templates, and email communications. Each asset was designed to reinforce the brand’s premium positioning and deliver a cohesive, polished experience for clients at every stage of their journey.

Tablet displaying a tour itinerary for a trip to Italy, hosted by Stefano Stefano, scheduled for May 8th to May 15th, 2026, including food and culture, with a photo of a smiling chef and scenic landscape images. The tablet is on a marble table next to a wooden object and a person holding a white stylus.
A person holding a brochure featuring a photo of a man and a woman, with buildings in the background, advertising luxury and custom Italian travel experiences, with the website 'avantitaly.com.au'.

The OUTCOME

Avanti Italy now presents with a refined and unified brand that reflects the calibre of their offering. With strong strategic foundations, a sophisticated identity and a seamless digital and collateral experience, the brand is well positioned to attract and engage discerning travellers seeking truly personalised Italian journeys.

DELIVERABLES

  • Brand positioning and narrative

  • Brand identity development

  • Website design and development

  • Marketing collateral

  • Email marketing

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