Lavender field during sunset with purple flowers and a colorful sky.
A hand holding a butterfly at sunset with a blurry background of water and trees.

Case study

CITTALIFT

  • A stylized logo featuring a large, pinkish-purple butterfly with black accents on a matching background.

    The client

    Industry: Health, Wellbeing and Personal Development

    Cittalift offers mindfulness, yoga, and transformational programs, guiding individuals and communities to gently awaken to presence, purpose, and inner peace. Cittalift is not just a wellbeing initiative. It's a movement toward inner awakening and shared evolution.

  • Silhouette of a flower with large petals and a stem in a dark, monochrome style.

    The opportunity

    Cittalift partnered with Thrive Communications to elevate their brand through a sophisticated and impactful rebrand. They were seeking a more refined presence to better reflect the depth of their offering and create a stronger, more cohesive connection with their audience.

Brand IDENTITY

We developed a stunning new visual identity that captured the essence of Cittalift, a brand that is calm, considered and deeply aligned to their philosophy. The new identity brings a sense of clarity and elegance to the brand, creating a more elevated and memorable presence in the market.

Invitation card for the Radial Reset Retreat with a person holding it, featuring a yoga pose image and event details for healthcare professionals.
An iPhone displaying an Instagram post of a woman covering her eyes during sunset, with promotional posters for wellness retreats on either side.

WEBSITE experience

This identity was brought to life through a serene and comprehensive website, designed to immerse visitors in the Cittalift experience. The site balances beauty with functionality, clearly communicating their offering while creating a sense of calm, trust and connection.

Person sitting on a couch holding a tablet displaying the Cittalift website with mountains in the background, a woman meditating on a mountain, and a button labeled 'Own your future.'
Woman working on a laptop at a wooden table with notebooks, a cup, and a glass of yellow beverage, in a cozy room.

Collateral and BRAND system

To ensure consistency across every touchpoint, we developed a suite of branded assets including email templates, social media graphics and promotional collateral, spanning both content and design.

This created a robust and intuitive brand system, empowering the Cittalift team to confidently produce and distribute on-brand materials with ease.

A flyer advertising a mindfulness meditation program for navigating life's challenges, featuring an image of a person meditating outdoors at sunrise, with details about the program including start date, cost, format, delivery method, and what participants will learn.
Two flyers for wellness retreats leaning against a pink wall and placed on a gray surface. The flyers promote a Mini Reset Retreat and a Radical Reset Retreat with details about their dates, times, locations, and a registration website. One flyer features an outdoor scene with a person with arms outstretched at sunset.

The OUTCOME

Cittalift now has a cohesive, elevated and highly functional brand identity. With a distinctive visual language and practical tools in place, the business is equipped to maintain consistency, strengthen engagement and continue building a strong, recognisable presence.

DELIVERABLES

  • Brand positioning and narrative

  • Brand identity development

  • Website design and development

  • Marketing collateral

  • Email marketing

  • Social media marketing

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