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Two women and one man reviewing documents and working on a laptop in a cozy, modern office with warm lighting.

Case Study

ALDERUCCIO ADVISORY

The client

Industry: Business Consulting & Advisory
Alderuccio Advisory is a specialist consultancy dedicated to transforming businesses into flourishing success stories. They offer personalised mentoring, business growth advice, and franchising consultancy services, empowering business owners and entrepreneurs to achieve their full potential.
The opportunity

Alderuccio Advisory engaged Thrive Communications to elevate their digital presence and better position the business as a professional, high-impact consultancy. The focus was on creating a brand and website experience that matched the sophistication and credibility of their offering.

STRATEGIC foundations

To ensure the brand was anchored in clarity and direction, we developed a robust set of strategic foundations. This included defining Alderuccio Advisory’s vision, purpose, values and guiding principles, creating a strong positioning framework to inform all brand, messaging and marketing activity.

This work established a clear point of differentiation and ensured the business could communicate with confidence, consistency and intent.

BRAND creation

Building on this foundation, we developed a complete brand identity from the ground up, including a new logo and visual system. The identity was designed to convey sophistication, clarity and authority, creating a distinctive and memorable presence aligned to their positioning.

Three people sitting at a table in a modern office, engaged in a discussion. The person on the left is a man with curly hair and a beard, wearing a light blue shirt, speaking and gesturing. The woman in the middle has straight hair tied back, wearing a blue shirt, smiling and holding a cup. The man on the right has short dark hair, wearing a gray jacket, and is listening attentively. There is a laptop, a small potted plant, a coffee cup, and a phone on the table.

WEBSITE transformation

With the new brand established, we designed and developed a contemporary website that brought the identity to life. The result is a polished and professional digital experience that enhances credibility, clearly communicates their value proposition and positions Alderuccio Advisory as a trusted advisor in their field.

A silver laptop showing the homepage of Alderuccio Advisory, a business consulting website, on a wooden desk next to a transparent glass desk lamp with a metallic base.

Multiple mobile screens displaying a business consulting website with sections about services, company information, and success stories, and a smiling woman in a suit on one screen.

LinkedIn strategy and CONTENT

To extend the brand into the market, we supported Alderuccio Advisory with a targeted LinkedIn strategy. This included optimising post content and developing aligned visual assets to ensure consistency in tone, messaging and design, strengthening their visibility and authority across the platform.

Three smartphones placed on a white and gray ledge displaying LinkedIn profiles and quotes on a textured gray wall background.

The OUTCOME

Alderuccio Advisory now presents a cohesive, sophisticated and memorable brand. With a strong identity, credible website and aligned LinkedIn presence, they are well positioned to build recognition, engage their audience and grow their influence within the consulting space.

DELIVERABLES

Brand positioning and narrative
Brand identity development
Website design and development
Content strategy
Social media marketing