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Close-up of hands with wedding and engagement rings, holding a bouquet of orange and pink peonies with green leaves.

Case Study

IWPOTY

  • Logo icon for Thrive Communications with a stylised flower design on a square background

    The client

    Industry: Photography Awards & Creative Industry

    The International Wedding Photographer of the Year Awards (IWPOTY) is a globally recognised photography competition that celebrates the world's most exceptional wedding and elopement photographers. Showcasing breathtaking imagery and outstanding creative talent, the awards have become a respected benchmark of excellence within the international wedding photography industry.

  • Logo icon for Thrive Communications with a stylised flower design on a square background

    The opportunity

    IWPOTY partnered with Thrive Communications to elevate their global presence and drive growth in competition entries. As a prestigious photography awards program operating on an international stage, the focus was on expanding reach, increasing engagement and attracting high-calibre entrants from around the world.

Social media STRATEGY and growth

Thrive developed and executed a targeted organic social media marketing strategy designed to amplify visibility, showcase award-winning work and build a strong global community of photographers.

Through strategic content creation, audience engagement and campaign execution, Thrive has helped expand the awards' global reach, strengthen community engagement and drive significant growth in competition participation.

Smartphone displaying a photo of a wedding dance, with a bride and groom lifting and embracing each other while surrounded by guests watching and applauding.
Smartphone displaying an Instagram profile with various photos on a beige fabric surface.

Email MARKETING and audience engagement

To further strengthen connection and conversion, Thrive created a suite of stunning, brand-aligned email communications. Designed to nurture, engage and inspire action, these emails play a critical role in guiding entrants through key campaign moments, from early bird announcements through to final submissions.

Smartphone on a yellow surface displaying an event reminder for the 2025 WPAOY Awards with details and images of people and nature.
A person holding a smartphone displaying a webpage announcing the 2025 IWOTP finalists.

SPONSORSHIP and brand collateral

To support commercial growth, Thrive also developed a suite of elevated, brand-aligned sponsorship materials. This included a professionally designed Sponsorship Prospectus and detailed Sponsor Impact Reports, enabling IWPOTY to clearly communicate value, attract premium partners and strengthen long-term sponsor relationships.

A digital tablet lying on a textured cream-colored surface, displaying a website titled "About IWPTY" with images of people at a wedding or celebration.
Brochure or flyer showing sponsorship opportunities and wedding photography services, with a photo of a wedding celebration and a couple on a boat.

The OUTCOME

IWPOTY now benefits from a strong, consistent and high-performing social presence, alongside sophisticated sponsorship collateral that enhances credibility and commercial appeal, positioning the awards for continued global growth and recognition.

DELIVERABLES

  • Social media strategy

  • Social media marketing

  • Email marketing

  • Collateral creation

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