Case Study
IWPOTY
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The client
Industry: Photography Awards & Creative Industry
The International Wedding Photographer of the Year Awards (IWPOTY) is a globally recognised photography competition that celebrates the world's most exceptional wedding and elopement photographers. Showcasing breathtaking imagery and outstanding creative talent, the awards have become a respected benchmark of excellence within the international wedding photography industry.
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The opportunity
IWPOTY partnered with Thrive Communications to elevate their global presence and drive growth in competition entries. As a prestigious photography awards program operating on an international stage, the focus was on expanding reach, increasing engagement and attracting high-calibre entrants from around the world.
Social media STRATEGY and growth
Thrive developed and executed a targeted organic social media marketing strategy designed to amplify visibility, showcase award-winning work and build a strong global community of photographers.
Through strategic content creation, audience engagement and campaign execution, Thrive has helped expand the awards' global reach, strengthen community engagement and drive significant growth in competition participation.
Email MARKETING and audience engagement
To further strengthen connection and conversion, Thrive created a suite of stunning, brand-aligned email communications. Designed to nurture, engage and inspire action, these emails play a critical role in guiding entrants through key campaign moments, from early bird announcements through to final submissions.
SPONSORSHIP and brand collateral
To support commercial growth, Thrive also developed a suite of elevated, brand-aligned sponsorship materials. This included a professionally designed Sponsorship Prospectus and detailed Sponsor Impact Reports, enabling IWPOTY to clearly communicate value, attract premium partners and strengthen long-term sponsor relationships.
The OUTCOME
IWPOTY now benefits from a strong, consistent and high-performing social presence, alongside sophisticated sponsorship collateral that enhances credibility and commercial appeal, positioning the awards for continued global growth and recognition.
DELIVERABLES
Social media strategy
Social media marketing
Email marketing
Collateral creation