BRAND GAP DIAGNOSTIC

Is your brand keeping pace with YOUR BUSINESS?

Answer the following 28 questions based on how your brand performs today, not where you'd like it to be.

There are no right or wrong answers. Go with your first instinct.

For each statement, select:

1 — Strongly disagree
2 — Disagree
3 — Unsure / Sometimes
4 — Agree
5 — Strongly agree